Creative Strategy & Direction
True Self
To bring True Self’s newest retro tracksuit collection to life, I led a campaign photoshoot inspired by the bold, sporty aesthetic of the 1980s. From scouting the perfect location to coordinating talent, I shaped the creative direction to evoke a nostalgic-yet-modern vibe. I also worked hands-on during the shoot—assisting the photographer, directing the models, and ensuring every detail aligned with the brand’s vision. The final photo and video assets were featured across True Self’s website and social platforms.
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Creative Director
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Photographer & Videographer: Gil Suguitan
Stylist: Troy Allen & Jon Suguitan
Talent: Jem Manuntag, Troy Allen, & Amanda Dharmadi
Swush
To showcase Swush’s vibrant anime-inspired pickleball sets, I led a photoshoot infused with the energy of K-POP and playful athleticism. I developed the creative direction to reflect the brand’s bold, youthful spirit—crafting a shot list, scouting the perfect sunlit location, and styling the model’s hair & makeup with a bright, active aesthetic. I ensured every frame felt dynamic and fun, resulting in a set of eye-catching assets used across the brand’s website and digital platforms.
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Creative Director & Stylist
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Photographer & Videographer: Gil Suguitan
Talent: Jackie Tse
Digital Musculoskeletal Clinic
For the launch of Hinge Health’s Digital Musculoskeletal Clinic, I coordinated a two-day photoshoot to create a robust library of photo and video assets. I managed everything from concept development and budget planning to logistics and COVID safety protocols. The resulting visuals captured the human side of digital care and were leveraged across marketing campaigns, events, and the website for years.
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Creative Assistant
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