Marketing Campaigns & Strategy
Renewals Done Right
I led a strategic revamp of ParetoHealth’s renewal communications to help Account Managers deliver stronger, more consistent messaging. By developing a clear messaging guide and a suite of assets—including a presentation deck, proposal template, email templates, 1 pager, training module, and talking points—I equipped the team with tools to confidently communicate value and drive stronger client retention. This initiative helped sharpen our customer marketing approach and elevate the renewal experience.
Customer Marketing • Messaging Strategy • Sales Enablement • Content Development • Email Marketing
New Year, New Brand
To support a major rebrand and product launch, I led a high-impact campaign centered around the creation and distribution of branded gift boxes to over 2,000 clients, partners, and prospects. I assembled and facilitated a cross-functional tiger team to align on strategy, resolve roadblocks, and keep the campaign moving on schedule. The result was a cohesive, thoughtfully executed launch that elevated brand perception, sparked engagement, and left a lasting impression on key stakeholders.
Brand Strategy • Brand Activation • Campaign Strategy • Corporate Swag • Direct Mail Marketing
Gratitude Social Campaign
I launched a Thanksgiving campaign that highlighted community milestones and celebrated member impact, creating space for gratitude and connection. I built and executed a content calendar featuring heartfelt testimonials and blog content, weaving in stories that resonated deeply with our audience. The campaign sparked meaningful conversations in the comments, boosted click-through rates by 48%, and strengthened the brand’s emotional connection with its community.
Social Media Marketing • Content Strategy • Campaign Development • Digital Marketing • Community Engagement
Partnership Marketing
To accelerate partner growth, I built a scalable marketing strategy for the Partnerships channel—developing toolkits, templates, and centralized resources in Highspot to streamline GTM efforts and new partner onboarding. These assets made implementation faster and more consistent, resulting in a 2x increase in partner acquisition (from 20 to 40+), a 64% drop in internal marketing requests, and a 20% boost in partner-driven lead generation.
Partnerships • Channel Strategy • Marketing Operations • GTM Enablement
Quarterly Sales Kits
I developed a quarterly Sales Kit system using Highspot, organizing marketing resources into a simple and effective framework: “What to Know, What to Say, What to Do.” I led training sessions for over 200 employees, achieving a 60% active adoption rate and driving smoother rollouts of key initiatives. The success of the structure led to its adoption across the company as a best practice.
Marketing Operations • Sales Enablement • Internal Training • Knowledge Management
Opioid Study Campaign
To re-engage pharmaceutical partners during sales season, I launched a targeted campaign that included a curated microsite with quick-reference study resources and a multi-touch email series. The campaign earned a 27% open rate, 12% CTR, and six meeting requests—directly influencing new business conversations and partner engagement.
Campaign Strategy • Email Marketing • Partner Engagement